How To Grow Your Business With Facebook Marketplace: Tutorial + Tips

How To Grow Your Business With Facebook Marketplace: Tutorial + Tips

In 2016, Facebook Marketplace was introduced as a platform for local community commerce. Consider Craigslist with Messenger added.

It's possible that Facebook Marketplace began as an online yard sale. It has become a major force in modern eCommerce. The website sees about a billion users each month. Those people are probably highly motivated potential customers because they are already browsing.

Businesses can use enhanced personalization, make listings that are suitable for mobile devices, and develop advertising campaigns. Now tell us how Facebook Marketplace functions. How do companies use the platform to sell and advertise? For a detailed explanation of Facebook Marketplace's advantages for businesses, continue reading.

What is Facebook Marketplace?

A website for online buying is Facebook Marketplace. Facebook users can use this e-commerce site to buy and sell goods locally.

On desktop and through the Facebook mobile app, you can access Facebook Marketplace:

  • Tap the three vertical lines in the bottom right corner of the screen when using a mobile device. Scroll down to the Marketplace icon near the bottom of the screen from the shortcuts page.

all shortcuts Marketplace

  • Click the shop symbol in the top menu bar on a desktop computer. Alternatively, you can choose Facebook Marketplace from the menu on the left.

locate Facebook Marketplace on desktop

On a desktop computer, select the shop symbol in the top menu bar. On the left-hand menu, you can also select Facebook Marketplace.

  • Apparel
  • Electronics
  • Entertainment
  • Garden & outdoor
  • Hobbies
  • Home goods
  • Pet supplies
  • Toys & games

Customers can filter their searches by geography and price. Even listings can be saved for later use. In Facebook Marketplace listings and advertisements, vendors may upload a maximum of ten photos.

Customers who are interested can send merchants a direct Messenger message.

What are the benefits of using Facebook Marketplace for your business?

Any retail company can benefit from using Facebook Marketplace. Making the most of its features depends on your understanding of its use cases.

List the retail stock

To list every piece of retail stock in your store, use Facebook Marketplace. While car shops might offer their in-stock inventory of vehicles, beauty brands might list their items.

Show products from an Instagram or Facebook store.

If you run a shop on Facebook or Instagram, you can expand your customer base by adding Marketplace as a sales channel.

Customers who enable Facebook checkout can make purchases through Marketplace without leaving the website.

Sell using your business's account

On Facebook Marketplace, anyone may sell goods. Accounts for businesses simply have access to more services. An organization's Facebook page can:

  • Even if your company doesn't directly list on Marketplace, you can advertise your store or products there to attract a wider audience.
  • Create a store on your Business Page and conduct business there (limited to eligible sellers and items).
  • Display the inventory for cars, trucks, and event tickets.

Place ads that run on the Marketplace

When someone browses, Facebook Marketplace ads are displayed in the newsfeed.

These advertisements have the benefit of reaching consumers who are actively shopping. Your advertisement is placed next to other pertinent goods and services. Customers that are curious can visit your website or Marketplace to discover more.

Marketplace advertisements have the term "Sponsored" on them:

sponsored post in feed appearance

Source: Facebook Business Guide

7 benefits of Facebook Marketplace for business

Marketplace is a fantastic location to develop relationships with clients because Facebook's mission is to connect people.

Additionally, Facebook Marketplace receives one billion monthly visits. It is therefore perfect for increasing the visibility of your merchandise.

The eight main advantages of using Facebook Marketplace for business are listed below.

1. Make your business more visible

One of the quickest ways to boost sales is to increase brand awareness. Additionally, Facebook Marketplace can assist in putting your name and goods in front of new customers.

Actually, a million users make purchases through Facebook Shops each month. Huge results are also being seen by brands. Some claim that orders placed through Shops are worth 66 percent more than those placed through their websites.

What's best? Visitors to the Facebook Marketplace are already browsing for items to buy. Just make sure they see yours before theirs.

Utilize Facebook's 19 categories to expose your product to prospective customers:

different category options

These broad groups are divided into more detailed subcategories:

subcategory options for Garden & Outdoor

Put your goods under categories that will interest your target market so that they are more likely to come across them while browsing.

Aim to grow the number of people that follow your Facebook Marketplace profile. The more individuals who follow your company, the more frequently their feeds will include your stuff. To achieve this, provide descriptive product descriptions and clear product photos.

follow Marketplace sellers

Your Facebook advertisements for your goods also show up on Marketplace. It's time to concentrate on developing solid client relationships once you've increased your consumer base on Facebook.

2. Create stronger connections with your clients

Since Facebook is a peer-to-peer site, you have a special chance to interact with customers right away.

You can communicate directly with customers through sales that begin on Facebook Messenger. Additionally, customers are 53 percent more inclined to purchase from a company they can message.

Customers can submit their own messages to sellers on Facebook in addition to the queries that are recommended to them:

customer messenger suggested questions

Gain clients' trust by promptly responding to inquiries and offering all pertinent details.

One-on-one engagement, according to Kenko Matcha founder Sam Speller, is a big benefit:

"It used to be difficult for us to interact with people who were looking for our product. There was no platform where buyers and vendors could communicate directly before Facebook Marketplace. Customers can now begin their transaction right away without using an intermediary. S. Speller

You can anticipate getting more communications as your company expands and you sell more goods. A chatbot can ensure that you are replying in a timely manner if your inbox fills up.

Chatbots like Heyday offer client service by making recommendations for relevant goods and responding to inquiries. Heyday can be useful if you're juggling communications from many sources. The program creates a single inbox for consumer discussions across Facebook, email, and WhatsApp.

3. Listing products is free.

Sellers on Facebook Marketplace are not charged anything at all. No matter how many things you list, listing is free. Maintaining an account or product listings is free of charge as well. Only when a product is sold do you have to pay a fee.

For shipments of $8 or less, Facebook charges a fixed price of $0.40 or 5% of each shipment. Taxes and the expense of processing payments are included of this selling price. Additionally, it applies to every purchase made during checkout across all product categories on Facebook and Instagram.

Keep in mind that Facebook Marketplace listings must adhere to the platform's Community Standards and Commerce Policies.

4. Examine fresh product and service listings

Facebook Marketplace is a terrific area to test out product selling ideas because it's free to put things there.

It is simpler to test whether a new product resonates with your primary target audience because Facebook handles the targeting for you.

Utilize Marketplace to test out various pricing techniques. then observe how your audience reacts to pricing reductions or increases.

Pro tip: Take into account giving your audience access to special deals on Facebook Marketplace. It helps to increase client loyalty.

offer discounts on product page

5. Use the Facebook customization feature.

Facebook allows you to target users who have visited your store or liked your page. You can also connect with new customers who suit the profiles of your target market.

Based on a user's browsing behavior, the Today's Picks section presents pertinent products:

Browse all Marketplace Today's picks

Based on the communities that users are a part of, the Browse to Buy function presents pertinent products.

Facebook advertisements can also be used to target users who have visited or followed your page. These customers are more likely to make another purchase from you.

You might accomplish this by creating an interest- or lookalike-targeted audience in your ads:

create an ads lookalike audience

6. Mobile-friendly search results

Listings for Facebook Marketplace have been generated automatically for mobile devices.

81.8 percent of Facebook users only use their mobile devices to access the site, while 98 percent of users log on using them.

The good news is that you don't need to change your listing to appeal to these mobile customers.

7. Determine consumer preferences and top-selling items

The Facebook Marketplace makes it simple to discover the most popular product categories. In this manner, you can stock well-liked items and generate more precise sales estimates.

Browse categories on Facebook Marketplace to see what's selling best. Here, you can view the top-selling items in each category.

You can also identify popular products by visiting business pages. Whenever you click on a page, you’ll see that the top-performing products appear first.

How to sell products as a business on Facebook Marketplace

For businesses looking to sell on Facebook Marketplace, there are three basic choices. The steps for configuring Facebook Marketplace for business are provided here.

1. Display the retail item inventory

Retail items can be simply listed on Facebook Marketplace by companies and normal Facebook users.

1. To begin, select Create a new listing from the navigation menu on the left.

create a new marketplace listing

2. Next, select your listing type.

choose listing type

3. select up to 10 photos. High-quality photos are always the best!

4. Put a title, price, subcategory, condition, description, and product availability.

item for sale options

5. Additional options include adding color, product tags, and SKU. You have the option of making your general location visible.

It's best to include all the information. Before making a choice, prospective purchasers want to view all the information they require.

2. Showcase products from your Facebook store

250 million people visit Facebook Shops each month in total. You can have a consistent presence on Facebook, Instagram, and Facebook Marketplace thanks to this sizable shopping channel.

You must first set up a Facebook checkout for your store in order to start.

The marketplace should be added as a sales channel:

1. Select your store in Commerce Manager.

Commerce Manager get started

2. click Settings in the left-hand menu.

3. Click Business Assets.

4. Select Enable Marketplace.

Within 24 hours, eligible products are visible on Marketplace.

3. Promote your business in the marketplace.

Right present, this is only accessible to a few merchants. Throughout 2022, Facebook will gradually roll out this new Marketplace selling function. You will be able to sell on Marketplace as a business rather than connecting it to your personal Facebook account or Shop.

Facebook Shops

How to advertise on Facebook Marketplace

Facebook Marketplace advertising can help your company reach more customers. At the moment, Marketplace advertising is seen by 562 million people globally, which is a sizable global audience.

Advertisers claim that conversion rates have significantly increased as compared to in-feed ad placements.

example Marketplace ad in-feed

Source: Facebook business guide

Additionally, your adverts will appear on Feed.

Here is our detailed instruction manual for creating advertising on Facebook Marketplace.

1. Open the tool for Ads Manager.

Go to Facebook Ads Manager and sign in. Choose your campaign's goal.

Ads Manager choose campaign objective

Select between these categories:

  • Brand awareness
  • Reach
  • Traffic
  • Video views
  • Lead generation
  • Event responses
  • Messages
  • Conversions
  • Catalog sales
  • Store traffic

Now click Continue.

2. Set your budget and schedule

Decide whether to create a long-term or daily budget. Decide on the start and finish dates for your advertising campaign.

Budget and schedule

3. Choose your target audience

Define your targeting by customizing options like:

  • Location
  • Age
  • Gender

Additionally, you can focus on any stored audiences you may have.

create new audience for ad set

4. Select the location of your advertisement

Select either manual or automatic placements.

Facebook's distribution system might split your budget among several places using Automatic Placements. Your advertising will be displayed where they are most likely to be successful on the platform.

With manual placements, you get to pick where your advertisement appears.

Automatic Placements are advised by Facebook. Just bear in mind that you won't be able to promote only on Marketplace if you select Manual Placements. All Facebook advertising campaigns must utilize Feed.

choose ad placements

Then click Next when you’re done.

5. Pick a creative format for your advertisement.

Add your ad's text and media. For each ad location, you can alter your media and content as well.

Campaign Manager ad creative options

Make sure to add:

  • Images or videos
  • Primary text
  • Headline
  • Description

Campaign Manager Ad setup

Similar to Feed, the recommended video and picture specifications. Remember that you cannot trim or upload original creative for advertisements in the Marketplace. Before you upload your photographs, double-check that the ad size is accurate.

Select your call to action button next.

Campaign Manager call to action button options

6. Choose your destination

Choose the location you want visitors to be taken to after clicking your CTA button.

Campaign Manager Ad Destination

7. Publish content and await review

Click Publish once you've finished these steps.

publish new ad set

Then, Facebook will review and, hopefully, approve your advertisement. The Facebook mobile app's Marketplace will then display it to users.

The process of creating Facebook Marketplace advertising is now complete!