The Best Time to Post on Instagram in 2022 (Full guide)

The Best Time to Post on Instagram in 2022 (Full guide)

What time of day should you post on Instagram to maximize visibility? And which day of the week receives the most likes? has the most remarks? To determine the general ideal time to post on Instagram, we studied the numbers. We'll also assist you in determining your brand's particular optimal times to publish because, of course, all businesses and audiences are distinct.

Is there a best time to post on Instagram?

Each company's sweet spot for Instagram posting varies just a little. This is true because each social media brand targets a different audience with different behavior patterns. Don't give up, though! Social media marketers can use certain best practices to achieve fantastic outcomes across the board. Posting when your followers are online is essential because the Instagram algorithm gives preference to recency.

In other words, a recent post will appear higher on the newsfeed than an older one if everything else is equal. When it comes to making a post more successful, recency is actually one of the quickest and simplest victories. (However, if you're interested, we have a ton more advice on how to earn free Instagram likes.)

Beyond that, it's also crucial to be clear about your marketing objectives on Instagram. Do you have specific goals in mind for increasing engagement, boosting traffic, or raising awareness? What does success to you look like, and when have your postings previously experienced that success? Your prior victories serve as a crucial benchmark for when to submit your overall performance.

When should I post on Instagram to get the most likes, comments, and shares?

We analyzed information from more than 30,000 Instagram posts made by companies of all sizes to arrive at these conclusions. After that, we discussed any insights we had learned from posting to a 170k-follower audience with our own social media team.

Wednesdays at 11 AM are the most popular time to post on Instagram.

Chart: Best times to post on Instagram 2022

We discovered that during midweek and during working hours, Instagram users are most inclined to interact with the material. That makes sense; it's the ideal opportunity to take a break from work or school and scroll. (And enjoying. adding comments.) Weekends often have low interest and are the worst days to post.

We speculate that this is due to people spending more time in the real world than on Instagram. Do you intend to post more often than once a week? Here is a list of the ideal Instagram posting hours for each day of the week.

(Remember that the top times listed below were recorded in US Pacific Time.)

Try publishing during these peak hours if you're new to Instagram and don't have much historical data or audience insights to work with.

As your account develops, we advise adjusting your posting frequency to match the behavior patterns of your target audience.

Best time to post on Instagram on Monday

Monday at 12:00 PM is the ideal time to post on Instagram. The majority of Instagram users appear to enjoy getting their work week off to a great start. By midday, they are seeking for a break on Instagram.

Best time to post on Instagram on Tuesday

Tuesday at 9:00 AM is the ideal time to post on Instagram. Between 8 and 10 in the morning, engagement is also high, although it peaks at 9:00.

Best time to post on Instagram on Wednesday

Wednesday at 11:00 AM is the ideal time to post on Instagram. Additionally, accounts appear to receive the most total engagement on Wednesday.

Best time to post on Instagram on Thursday

Thursday at 12:00 PM is the ideal time to upload to Instagram. On any workday, the period from 11:00 AM to 2:00 PM is ideal for maximum engagement.

Best time to post on Instagram on Friday

The ideal time to post on Instagram on Friday is at 2:00 PM. From 7 AM to 2:00 PM on Friday, there is continuous interaction during the morning and lunch hour.

Best time to post on Instagram on Saturday

The optimum time to post on Instagram on Saturday is at 9:00 AM. Before folks start thinking about their offline weekend plans, seize those eyes!

Best time to post on Instagram on Sunday

On Sundays, 7:00 PM is the ideal time to post to Instagram. On Sundays, participation is rather constant throughout the afternoon and evening. It doesn't change from 12:00 until 8:00.

Best time to post Reels on Instagram

Posting Reels at any time of day is a no-brainer if you want to increase your Instagram following and engagement. Reels can receive up to 300 percent more engagement than typical Instagram videos, according to our analytics.

For more than two years, Hootsuite has been releasing Reels to its 170k-follower Instagram audience. We've discovered that posting Reels is most effective between the hours of 9 AM and 12 PM, Monday through Thursday.

How we discovered the best Instagram posting timings for our account

Here's how we determine when to post on Instagram using Hootsuite. For the solution and advice, watch our video if you'd rather not read it.

The Social Marketing and Employee Advocacy Strategist at Hootsuite, Brayden Cohen, told us:

"Normally, we like to post in the morning and mid-afternoon. For Instagram, this means that on weekdays, we strive to post anytime between 8 AM and 12 PM PST or between 4 PM and 5 PM PST.

Our Instagram posts perform best during the sitting-down-to-work or logging-off hours in the Eastern time zone and the early morning or lunchtime hours for Hootsuite's North American B2B audience.

(Keep in mind, that's just what functions for us. Significant industries' prime times and time zones may have extremely different variations.)

It is simple to determine when Hootsuite's Instagram audience is online by using the activity heatmap offered by Hootsuite Analytics:

Hootsuite Analytics followers online activity heatmap

Source: Hootsuite Analytics

The Hootsuite Impact tools are also used by Cohen and the social media team for post-performance analysis.

The information provided explains whether we should stick with the current course of action or change anything moving forward.

Cohen claims that, in general, choosing when to post on Instagram follows a process along these lines: "We utilize historical performance as the guiding star and then review when the audience is online as a second viewpoint. We'll try different times to see if that affects how well our material performs if it doesn't after that.

Ultimately, your Instagram content calendar should be informed by data much like the rest of your marketing plan.

Here are some significant Instagram data, benchmarks, and demographics to aid your planning because the broader picture also matters:

Tips for finding your best time to post on Instagram today

Review your most successful posts.

First, decide whether you want to increase brand exposure or user engagement. Depending on your objectives, you might take a different strategy for scheduling your Instagram posts.

Which of your blogs from the past received a lot of views? When were they posted? Are these posts distinct from those that receive likes? What do the statistics reveal about your most engaging content?

Your finest source of information in this case is your Instagram insights and statistics. However, not all analytics tools are created equal. You may avoid doing a lot of data crunching by using some social media management tools.

Hootsuite Best Time to Publish feature

Based on your past success, Hootsuite's Optimal Time to Publish function recommends the best times and days of the week to post to Instagram.

It examines the last 30 days' worth of your social media postings before figuring out the typical impressions or engagement rate for each day and hour. Then, based on your performance objectives, you can choose the best time periods for your account.

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Verify the times that your audience is online most frequently.

To find out when your followers are scrolling through their feeds, check at your stats next. We must understand our audiences as marketers.

On Instagram, college sports fans may use social media in a completely different way than IT execs who wake up at four in the morning.

online followers hourly analytics

The Best Time to Publish function in Hootsuite will generate a heatmap from this data automatically (see above). By forecasting precise times when your Instagram followers would be online, it also aids in your experimentation.

It will also recommend appropriate time slots you haven't used in the last 30 days if you want to test out fresh strategies.

Consider when your competitors are posting

Your competitors may conduct some of the same calculations and experiments as you, depending on your industry. You may keep an eye on what's working for others by engaging in social listening or even a thorough social competitive analysis.

Pro Tip: At the hour mark, many brands publish. By publishing a few minutes before or after the hour, you can avoid the competition.

Post in your audience’s time zone

If you have a global audience or are based outside of the “usual” time zones, your prime time to post may well turn out to be 3 AM.

May we recommend that you automate your Instagram postings rather than setting some rather nasty alarms? You may ensure that your posts are published on Instagram at the appropriate time every day by using a scheduler.

Monitor and adjust

Yes, there is a lot more to successful Instagram post optimization than just picking the appropriate filter. But one of the simplest ways to expand your reach is to take some time to review the numbers. (At least, it's simpler than improving your writing or cinematography abilities.

However, we advise doing it as well.) According to Hootsuite's Instagram team member Brayden Cohen, "We review our top-performing posts on a weekly basis to see if there are any trends that will assist us to adjust our social media strategy or publishing cadence. However, we typically only alter our posting times once a quarter, if that.

pointed out that many people spent less time traveling to work or taking a customary lunch break in 2020 as a result of the pandemic's impact on work schedules.

As a result, B2B audiences started using their phones more frequently, and Instagram usage began to vary throughout the day. As the world evolves, so do audience habits. Set a calendar reminder to remind you to regularly check your results and make modifications.

Show up consistently over the long term

To fully benefit from this knowledge about your target audience, it's crucial to be methodical with your posting. Yes, occasionally posting a few hours early than normal might not result in a startling increase.

But over time, using the data regularly will make a difference. Your audience will love and interact with your content once they become accustomed to seeing your brand appear on their feed.

Keeping up with Instagram helps you develop credibility, trust, and deeper connections with your audience. The Instagram algorithm sees when you have a genuine connection with your audience, which ultimately benefits your business.

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