14 Best Social Media Tools for 2021 (Many Are Free!)

14 Best Social Media Tools for 2021 (Many Are Free!)

If you've already created a social media plan, you understand the importance of doing it right. Social media marketing necessitates a combination of data-driven chores such as tracking statistics and creative efforts such as visual design.

However, you can always use specialized social media tools to make your marketing procedures easier. Posting to, tracking, and optimizing your social media accounts has never been easier thanks to today's social media technologies.


In this article, we'll go through our top 14 social media marketing tools for 2021.

The Most Effective Social Media Tools in 2021

It might take a long time to find the proper social networking platform. Whether you're new to social media, working on a budget, or working with a team, you have a multitude of tools at your disposal.


We've compiled a list of our favorite social media marketing tools to make things a bit easier:


  • The Social Media Toolkit from Semrush
  • Google Analytics is a tool that allows you to track
  • Keep an eye on your brand.
  • Canva is a website that allows you to create virtual content
  • Unsplash is a photo-sharing website.
  • SocialPilot is a social media management platform.
  • Tweetdeck is a Twitter client that allows you to
  • Drift in Social Media
  • able to send
  • Manager of Facebook Pages
  • Agorapulse is a social media platform that connects people.
  • Ripl is a fictional character.
  • Hubspot is a company that specializes in online marketing.
  • FanBooster

From content production to bespoke reporting, scheduling, and more, each of these tools has something unique to offer you in terms of marketing. We've arranged our list into five categories to make it easier to follow:


Management of social media

Scheduling social media posts

Analytical tools

Listening to others on social media

Creating Content

We'll go through what each tool does, how much it costs, and how you can utilize it to achieve your social media goals in 2021.


The Most Effective Social Media Management Software

You can manage all parts of your social media marketing campaign in one place with the finest social media management tools. While some of the tools on this list are free, "all-in-one" management solutions usually need a monthly membership, so keep that in mind when choosing tools to manage your social media channels.


1. The Social Media Toolkit from Semrush:

For each facet of social media management, our Social Media toolbox includes a variety of analytical and creative tools. You may use the toolkit to post to Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google My Business, as well as track and manage your postings.


You may use the Social Media Poster to produce posts for your social media channels. You may modify photos, make UTMs, and shorten URLs for more space, as well as schedule a post for one or more platforms in one spot.


tools for social media


The Social Media Tracker keeps track of your interaction as well as other social metrics such as responses, mentions, and comments. The data is then presented on a single dashboard for simple reporting. You may also use it to track how frequently, when, and what your rivals publish on their social media pages.


Cost: The tools are available for a 14-day free trial. After that, you may switch to a monthly membership plan for $119.95. You may also use your Semrush membership to access our other Semrush toolkits for SEO, content authoring, public relations, and more.


2. FanBooster

Fanbooster, formerly Traject Social, is social media management, SEO, reputation management, and analytics service. It does, however, include dedicated social media tools for all of your platforms, including Facebook, Twitter, Instagram, Pinterest, TikTok, LinkedIn, and YouTube, as well as Google MyBusiness, that support every facet of social marketing. Wherever you are, Fanbooster keeps track of the performance of your profiles.


You may plan your posts across different platforms with the Fanbooster scheduling tool. You may also set up recurrent posts and bulk postings, which saves time for long-running campaigns. Because Fanbooster interacts with Canva, you can update pictures and articles while they're being scheduled.


Fanbooster statistics provide you with the information you need to measure your progress against your KPIs. For each platform and post, you'll be able to measure clicks, conversions, engagement, reach, impressions, profile growth, and more. The program automatically automates any reports you create and sends them to your mailbox as frequently as you choose.


Fanbooster is available for a 14-day free trial. After that, you may subscribe to one of their subscription plans, which start at roughly $49 a month and go up from there. You will only have access to social media tools with this membership.


3. SocialPilot is a social media management platform.

Another all-in-one social tool is Social Pilot, which allows you to plan posts, reply to conversations, and track success. It integrates with Facebook, Twitter, TikTok, Instagram, Tumblr, Pinterest, LinkedIn, Google My Business, and the Russian VK channel, among other social networking networks.


You can schedule, prepare, and mass publish articles on all of your social channels with the SocialPilot scheduling tool. The tool may also be used to make carousel postings.


You may see and respond to comments, mails, and responses in SocialPilot's Social Inbox. As a result, you will never miss a notice and will be able to communicate directly with your consumers. However, for the time being, this function is only available for Facebook alerts.


SocialPilot analytics not only tracks the performance of your platforms and posts, but also allows you to create custom reports, which is very beneficial for agencies and freelancers. You may customize a report that SocialPilot generates for you. The monitoring tool may also be used to curate material by tracking keywords. The Content Curator tool will present you content ideas and samples that target your keyword to help you come up with your own article.


Cost: SocialPilot provides a 14-day free trial, with monthly memberships beginning at $25.50.


4. Manager of Facebook Pages

The Facebook Pages Manager made our list despite the fact that it can only manage your Facebook account. It tells you when your page receives a remark, message, or reply, as well as allows you to post, schedule posts, and alter your page's appearance.


Like your own Facebook account, Facebook alerts function in a similar way. When your page receives a direct message, a post on your page, or a comment on your post, you will be alerted. You can stay in touch with your clients fast and effortlessly thanks to these real-time alerts.


Facebook page settings allow you total control over the content and appearance of your page. You may opt to conceal elements of your profile or add photographs to it. It's important to note that whether you use another social media marketing tool or not, you'll still need to use the Facebook Pages Manager app to edit your page's information or photographs.


Cost: There is no charge for using Facebook Pages Manager. There are also free Android and iOS apps.


The Most Effective Social Media Scheduling Apps

The finest social media scheduling tools allow you to plan out your social media postings ahead of time. Other functions, such as analytics, may be available in a restricted capacity. Their primary job, however, is to schedule postings.


1. Sendible

Sendible is at the top of our list of the finest social media scheduling tools. It interacts with Canva and offers a range of scheduling tools to help you organize and publish content.


Sendible Publishing allows you to plan posts on one or more social networks individually or in bulk. You can schedule as far ahead as you like, so you can even create a repeating post for a yearly occasion. With a Canva connection, the tool also allows you to modify articles or photos as you submit them.


On a shared calendar, Sendible Shared Calendar visualizes the posts you've scheduled. It's a helpful tool that lets any team member see what's coming up on your social media platforms.


The Sendible Social Listening function is a standout feature of the platform. Although it lacks the depth of specialised listening technologies, it gives enough information to track brand mentions and engagements.


Sendible's most basic membership is $29 a month, but it comes with a 14-day free trial. Despite the fact that the free trial has certain scheduling restrictions, it will provide you with more than enough time to test out the platform.


2. Agorapulse is a social media platform that connects people.

Agorapulise earns a spot on our list as a useful social scheduler. It's made to plan and track postings across a variety of social media networks, including Facebook, Instagram, Twitter, YouTube, and Linkedin. If you want to publish on the move, it also offers a mobile app for iOS and Android.


You may upload and schedule your articles across all of the Agorapulse supported platforms using the Agorapulse Publishing tool. You can optimize your postings directly on the platform, and use the collaboration function to alert your team members when it's time to sign out.


Their social listening solution, Agorapulse Monitoring, allows them to respond quickly to any brand references. You may use the tool to keep track of what people are saying about you and your competition, as well as reply to direct mentions on any of the supported social media sites. This tool will almost certainly be used as part of your brand awareness and reputation management activities.


Agorapulse provides a free 30-day trial with the opportunity to subscribe to a subscription plan. Monthly subscriptions begin at $79 per month.


The Most Effective Social Media Analytics Software

The most effective social media analytics tools track and evaluate your social media activity. They keep track of your plan, provide reports, and assist you in making decisions regarding its future. Some social media analytics tools measure brand recognition or integrate with other social media platforms to give further functionality.


1. Hubspot is a company that specializes in online marketing.

Although Hubspot is more than a social media tool, the Hubspot Marketing Hub contains a number of social media analytics tools.


Hubspot's social media reporting functionality provides you with performance numbers for various platforms, campaigns, and dates. At a glance, you can examine the most significant metrics such as reach, engagement, and comments. Hubspot's social reporting connects to your CRM, allowing you to attribute traffic, leads, and conversions to your posts and social platforms.

Cost: Hubspot's social media analytics function is included in the Professional plan ($800/month). Your Hubspot marketing tools membership, on the other hand, offers access to SEO, PPC, and other Hubspot marketing tools.

2. Google Analytics

Google Analytics, like the rest of the Google Workspace products, is free to set up and use if you have a Gmail account. Analytics can assist you figure out how your social media channels are influencing website traffic and conversions.

The Channel Acquisition report in Google Analytics shows which social media networks are driving visitors to your website. Organic social traffic, UTM links, platform, and campaign can all be used to filter the results. You'll be able to track data like conversion rate, bounce rate, and income on your platforms.

The Multi-Channel Funnels report (found under "Conversions") shows how your social media engagement affects your overall revenue and visitors.

Because social media isn't usually the last channel a buyer visits before making a purchase, it doesn't have any money associated with it. Last-click attribution is the term for this. However, we can understand what stage of the customer's journey social media played a role in by looking at various attribution models in Google Analytics. This is especially useful when evaluating how effectively your social media engagement is doing in terms of supporting broader company objectives.

Setup and use of Google Analytics is entirely free.

The Most Effective Social Listening Apps

The top social media listening tools allow you to keep track of your brand's reputation in comparison to your competitors. They give you actual visibility into brand mentions and remarks, allowing you to be proactive and address any concerns as soon as they arise.

1. Brandwatch


Brandwatch is the greatest social media listening tool we evaluated. It analyzes trends, brands, phrases, and more to help you understand your sector and keep track of your position within it.

Brandwatch Social Sentiment Analysis collects data from all across the web, then uses algorithms and sentiment analysis to report on how your brand is being perceived. You'll get a clear picture of how customers feel about your company and how it's perceived.

Brandwatch Analyze use artificial intelligence to detect social media insights and trends. Iris, their artificial intelligence, analyzes text, photos, and video to provide immediate insight into your data. You won't have to waste time searching through data for reports and strategy meetings.

For a quote, you'll need to schedule a demo with Brandwatch's team. It may take a little more effort, but the data is worth it after you've got the program set up.

2. Tweetdeck

Even though Tweetdeck currently has the same amount of data and insight as Brandwatch, it made our list since it is absolutely free. All you need is a Twitter account to get started.

All mentions of your brand or competitors are returned by Tweetdeck Search. Every time your brand is mentioned or discussed, you'll be able to see it. This program does not provide statistics, but it does provide a picture of your reputation via Tweets.

In real time, the Tweetdeck mentions function displays any tweets that mention your brand. It's made to be more digestible than your Twitter feed.

Tweetdeck is absolutely free to use if you have a Twitter account. However, because it is exclusive to Twitter, you won't be able to track brand mentions and reputation across different platforms.

The Best Content Creation Tools

The finest social media content production tools assist you in creating an essential component of your social media strategy: content. Image editing, image source, branded movies, and other functionalities are available through these unique tools.

1. Ripl

Ripl takes the top spot on our content production list thanks to its simple platform for creating branded movies and photos. Before you begin designing, you can customize your brand colors and logo.

Ripl Templates are organized by kind and subject, making it simple to discover and customize the ideal image or video for your post.

Ripl Social Sharing allows you to share your image or video directly to your social media channels from the site. To submit photographs without their watermark, you'll need to be on their Yearly subscription plan, but you may still add your own descriptions.

Ripl provides a 7-day free trial and monthly memberships beginning at $14.99.

2. Drift in Social Media

SocialDrift does not assist you in the creation of text, photographs, or video, but it does assist you in the creation of interactions on relevant Instagram posts.

Instagram interactions, such as commenting, are automated with Social Drift. Accounts that actively communicate with their followers through likes, comments, and follows are more likely to be followed. However, you'll need a solid, organic social plan to back up this instrument.

SocialDrift is available for a 14-day free trial. For further information about pricing, please contact the SocialDrift team directly.

Unsplash is number three.

Unsplash is a wonderful resource for free, watermark-free photographs that you may use on your social media posts and website if you have a limited design budget.

Enter a word in the search bar and then scroll through the results. You can download the perfect image in a variety of high-resolution alternatives once you've discovered it.

Unsplash is a 100% free service to use. You can support publishers and photographers by making a donation.

Canva is number four.

Using Canva to create personalized photos and graphics for your social media posts has never been easier. You have ultimate control over your visuals with this photo editing and graphic creation application.

Canva Logos provides editable templates to assist you in creating your own logo. So you may concentrate on your personal branding, templates are organized by industry. You have complete control over how much or how little you customize a template.

Canva Brand Kit makes it simple to create branded images. Canva will automatically apply your brand's logo, font, and color to any of your works after you upload them. This ensures that your brand's aesthetics remain constant.

Canva has a free alternative, but it restricts the kind of graphics and icons you may use in your works. You can, however, upgrade for $9.99 each month.

What is the best free tool for managing social media?

We understand that many social marketing teams operate on a shoestring budget. Here are some of the greatest free social media management tools we've found.

Agorapulse is a social media platform that connects people.

Google Analytics is a tool that allows you to track

Canva is a website that allows you to create

Unsplash is a photo sharing website.

Tweetdeck is a Twitter client that allows you to

Each tool has upgrade options, but the free versions provide you full access to all of their connected products, whether you need assistance with generating, scheduling, or monitoring.

A free trial of a "all-in-one" marketing tool, such as our Semrush toolkits or Hubspot, can also assist you figure out what resources you'll need outside of social media. You can use their social channel tools in conjunction with any other toolkits you have.

Whatever tool you use, make sure your new social media toolkit is backed up by a proactive social media strategy.